SNB and Riyadh Season signed the agreement of the official platinum sponsor of the Riyadh Season in its fourth edition for the year 2023, which was named "Powered by SNB". This event is the largest ever launched by the General Entertainment Authority in the Kingdom, as its activities began on Saturday, October 28, 2023, under the slogan "Big Time".

This came during the signing ceremony of the sponsorship in the presence of His Excellency Counselor Turki bin Abdul Mohsen Al-Sheikh, Chairman of the Board of Directors of the General Entertainment Authority, and Mr. Talal Ahmed Al-Khereiji, Acting Chief Executive Officer of SNB.

For his part, the acting CEO of SNB explained that the bank's sponsorship of this season comes from its belonging to the homeland and being the largest and oldest Saudi bank and a major supporter of national events, in addition to its keenness to support activities and events aimed at transforming the Kingdom into a global entertainment and tourism destination in accordance with the objectives of the Quality of Life Program, one of the programs of the Kingdom's Vision 2030.

The bank's sponsorship of this year's Riyadh season events contributes to highlighting and providing surprises, exclusive offers and special features to its customers, which will allow them to learn more about the bank's services, in addition to many advantages that motivate its customers to take advantage of the offers and enjoy the various international events of the season.

The season includes 11 areas, most notably Kingdom Hall , Boulevard World, Riyadh City Boulevard, Wonder Garden, Via Riyadh and Souk Al Awalain. The season will also include various entertainment events, new areas and activities, and large and unprecedented surprises.