The Saudi National Bank (SNB) and the Saudi Arabian Football Federation (SAFF) announced the renewal of the exclusive and official partnership agreement, making the bank the official bank of Saudi football for a consecutive period of three years until 2027. The agreement is an extension of the historical partnership between the Saudi Arabian Football Federation and SNB, which is the oldest in the history of the Saudi Arabian Football Federation, dating back over 43 years. The partnership reflects the commitment to achieving excellence and raising the level of Saudi football.
The agreement was signed by the CEO of SNB, Mr. Tareq Al Sadhan, and the President of the Saudi Arabian Football Federation, Mr. Yasser AlMisehal. It is the largest sponsorship of its kind in the history of the Saudi Arabian Football Federation, aimed at enhancing the status of Saudi football, representing a qualitative leap in the sports sector.
The official partnership includes SNB sponsorship of the activities and programs of the Saudi Arabian Football Federation, the Saudi national teams, the King's Cup, the Saudi Super Cup, the Saudi Women's League, the Saudi Women's Cup, and the Saudi National Team Fans Council "Qaddam".
Mr. Yasser AlMisehal, President of the Saudi Arabian Football Federation said that this partnership with the leading banking sector and the distinguished supporter of Saudi sports, SNB, represents the result of the efforts made by the Saudi Arabian Football Federation and the strategic transformation towards developing its products and creating a supportive environment to attract the best sponsorships.
Mr. Tareq Al Sadhan, CEO of SNB, expressed his pride in this partnership, stating: "We are all proud to be partners of the nation in its development journey, and the renewal of the exclusive partnership as the official sponsor of Saudi football confirms the important role played by SNB in the growth of the sports sector and the support of Saudi football to contribute to achieving excellence at the local and international levels and reaching advanced global positions to achieve Vision 2030 goals, considering football as the most popular sport in the Kingdom."