a 3-year exclusive agreement for advertisements on jet bridges in KSA airports
Strategic Partnership between SNB and JCDecaux ATA Saudi Arabia under the Patronage of GACA President
Under the patronage of the General Authority of Civil Aviation (GACA), the Saudi National Bank (SNB) announced today, Tuesday, the signing of an exclusive 3-year strategic partnership agreement with JCDecaux ATA Saudi Arabia until 2025, at GACA's Riyadh office.
The largest of its kind, this strategic partnership with JCDecaux ATA Saudi Arabia, the exclusive advertisement representative of GACA, includes an exclusive agreement for advertisements on jet bridges in KSA airports.
This came during the signing ceremony, under the patronage of H.E. Abdulaziz Al-Duailej, President of GACA, Saeed Mohammed Al Ghamdi, Chairman of SNB, and Martin Sabbagh, Chairman of JCDecaux ATA Saudi Arabia. The agreement was signed by Talal Al Khereiji, SNB's ACEO, and Bassam Alaujan, JCDecaux ATA Saudi Arabia Managing Director, in the presence of senior executives from both parties, including Eng. Mohammed Al Maghlouth, Matarat Holding CEO, and Sara Nugali, COO of SNB Group.
The partnership aims to extend SNB's reach to as many customers as possible through innovative means and various messages exclusively at 7 airports across the Kingdom in Riyadh, Jeddah, Dammam, Najran, Tabuk, Madinah, and Yanbu.
Saeed Mohammed Al Ghamdi, SNB Chairman, said that this partnership is a testament of SNB's keenness to activate the private sector's role in promoting public-private partnerships as a key pillar of sustainable development to achieve Saudi Vision 2030 objectives. He underlined the significant role played by the banking sector, represented by SNB, in supporting economic and tourism development, as the Kingdom has currently become one of the top tourist destinations locally and globally.
On the other hand, Mr. Talal Al Khereiji, SNB's ACEO, stated that seeing as SNB is the largest and most prestigious Saudi bank, this agreement will help with the exposure of SNB's brand locally and globally at a time the Kingdom is witnessing a major transformation in the tourism sector.
Bassam Alaujan, JCDecaux ATA Saudi Arabia Managing Director, added “we value this strategic partnership with Kingdom's banking sector leader, and we believe that it will establish the presence and promote the visibility of brands, particularly those of national companies in some of the most important ports serving millions of passengers from around the world".