There is broad and varied awareness and understanding of CSR in the region as well as within the Kingdom of Saudi Arabia (KSA). Many organizations in the region have been involved in CSR-related activities leading to enhanced consumer trust, community improvement, employee recruitment and retention and improved financial performance without formally organizing these initiatives under a single CSR umbrella. Researching current perceptions is critical in understanding the nature and approach to CSR in KSA today. As a regional CSR Leader, National Commercial Bank (NCB) is dedicated to raising awareness and understanding of CSR and collaboratively, with You Gov Siraj, conducted a study on perceptions of CSR across the KSA.
The research was commissioned in November 2008 to explore attitudes, opinions and perspectives on the impact of CSR amongst various groups including government and private sectors, nongovernmental organizations, media, consumers and those employed across KSA. This study highlights the current awareness of and approach to CSR in the KSA, its impact on corporate reputation, loyalty and recruitment, as well as the current social priorities in the country.
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